# Online store An online store, also known as an ecommerce website, is a virtual storefront that enables businesses to sell products and services directly to customers over the internet. Online stores offer a wide range of advantages over traditional brick-and-mortar retail outlets, including the ability to reach a wider audience, lower overhead costs, and 24/7 availability. With an online store, you can offer customers a variety of features and options, including product browsing, detailed product information, reviews and ratings, shopping cart functionality, and secure payment processing. You can also offer various shipping options to customers, and integrate with a variety of popular third-party services, including social media platforms, email marketing services, and more. [iCommerce ](https://icommerce.co.in/)is a powerful platform that enables you to create a custom online store with ease. With iCommerce, you can take advantage of a wide range of customization options, including the ability to create custom themes, product categories, and payment methods. Plus, iCommerce offers a powerful API that enables developers to extend the platform in virtually any way they can imagine, allowing you to create a truly unique and powerful online store. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.icommerce.co.in/features/what-can-be-billed/online-store.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.